The AI built for
professional colorists.

Sofia is HueSuite's AI receptionist that answers your salon phone, WhatsApp, and Instagram messages 24/7. She books appointments, answers questions about services and prices, sends reminders, and handles cancellations — all in your client's native language. Sofia speaks 15 languages including Greek, English, Russian, Italian, French and German.

HueAI is HueSuite's AI color assistant trained on professional colorimetry. Upload a photo of your client's current hair and the target shade, and HueAI suggests a step-by-step formula using the brands you actually stock. It accounts for porosity, underlying pigment, lift required and developer volume.

Sofia handles the repetitive 80%: booking, rescheduling, FAQs and reminders. Most salons use Sofia to capture every after-hours call (which would otherwise be lost revenue) and let their human team focus on in-salon hospitality. You stay in full control — Sofia escalates anything unusual to you on the spot.

HueAI suggestions are starting points — never blind prescriptions. Every formula is reviewed and adjusted by you before mixing. Stylists use it to speed up consultations, train juniors, and double-check unusual corrections. You always have the final word.

Sofia is fluent in 15 languages: English, Greek (Ελληνικά), Russian, Ukrainian, Italian, French, German, Romanian, Turkish, Arabic, Hindi, Chinese, Polish, Spanish and Portuguese. She auto-detects the caller's language and switches naturally.

HueAI is fully unlocked from day 1 of your 7-day free trial — upload photos, get formulas, save them to the vault, all self-serve with no credit card. After the trial it becomes a paid add-on starting at €30/mo (tiered by team size). Sofia is different: she runs on a real phone number provisioned through our telephony partner, which takes roughly 5 business days to authorize and verify. So Sofia is not part of the instant trial — instead, we offer a free web-call demo (you can hear her voice and test a booking conversation in your browser) and, once you sign up, we begin the Sofia setup process so your real salon number goes live about a week later. Sofia is €50/mo as the AI Receptionist add-on (real phone line +€10/mo, calls €0.60/min).

About 5 business days minimum. Our telephony carrier requires identity + business verification before they assign and authorize a phone number, and we train Sofia on your services, prices and working hours during that same window. You can start using HueSuite immediately while the Sofia provisioning happens in the background.